1.the theory of typographic relativity: the understanding of how typography interact with each other to make viewers read more comfortably.
Typography is a live and death relative to any designs. Typography designs need to be easy to read also have connection to the theme.
2.bracketed serif typeface: clarendon hamburgevons
3.unbracketed serif typeface: Big caslon medium
4.slab serif typeface: Alexandria
5.san serif typefeace: bangla sangam MN bold
6.Display type of text usually use for short line reading such as advertising.
7.arguably the biggest impact on the history of type: Helvetic Font
8.Old Style typeface: Bembo, serif
9.transitional typeface:Amercana, bracketed serif
10. Modern typeface: organic typeface.
11.Slab Serif typeface:thick horizontal serif, vertical stress.
12.Humanist typeface: O with a little angle, and the e.
13.geometric typeface: typeface using geometric shape.
14.successfully combining typeface: same type, same high, same gap of typeface.
15.Majuscules: lose typeface.
16.Miniscules: Livory Typeface
17.situation in which you might need to adjust tracking: sometime the when we type a paragraph it will have some loose end word with “-” on it, it made it hard to read so we need to change the tracking of the paragraph to let the loose end match with the word again.
18.smart quote: curved and tadpole look like quote mark
19.Dumb quote: “”
20. Do and don’t: don’t bold type, if bold needed, go find a bold type. do not use default underline,.
21.An Example of Typographic Hierarchy:
By Jeremy Loyd